New accounts get one free Idea Snapshot, if eligible (one per person): 100 AI-simulated participants, with the interest summary, the main objection, one insight and one next step. Paid tests are one-time purchases: a Quick Check ($19, 1,000 participants), Pick the Winner ($49, 10,000 participants, compare up to 3 versions) or a Launch Plan ($149, 100,000 participants, up to 5 versions and results by city). They don’t expire while your account is open, and unused ones can be refunded within 30 days. When you run a test, we use a free test first, then a monthly plan’s tests if you have one, then the tests you bought.

Nothing: new monthly plans aren’t offered any more, but plans that already exist keep renewing on the same terms until you cancel. You get 10 tests every paid month (they also work for smaller sizes; unused ones don’t carry over). To cancel, go to Account → Manage or cancel plan; you keep your tests until the end of the month you paid for.

Usually about 10 to 12 minutes for 1,000 participants, 14 to 16 for 10,000 and 22 to 28 for 100,000. At very busy times it can take up to 24 hours. Your test’s page shows which step it’s on. If a test can’t finish, your credit comes back automatically. You can close the page. We’ll email you when your results are ready (you can turn that off under Account).

The test goes back to your account automatically (single test, plan test or free test, whichever it used). Run the test again, or message us below if it keeps happening.

A one-page decision brief (the overall call, what’s holding the idea back, what to improve first and your next decision), then results by audience group, the reasons behind yes and no, quoted answers from AI-simulated participants, validation experiments and a checklist. The $49 test adds a decision matrix for its versions, an image vote and an ad targeting guide; the $149 test adds results by city, a launch-readiness view and a 30-day validation roadmap. Reports made before the decision brief was added show the same results without it.

Open your report and press Re-test, or in a new test choose “Tested this idea with us before?” and pick the test or type its code (like ST-7K4Q2X, on your report and PDF). Your old version comes back as Version A next to your update, and (at the same test size) the same simulated people judge both, in a rotating order, without knowing which one is new. You get an honest verdict, better, about the same or worse, plus which earlier suggestions helped. A re-test uses one test credit like any other.

They’re a fast first check, best at catching a confusing pitch, a price that feels too high, or a missing reason to trust you. They don’t predict real sign-ups, sales or success. Confirm big decisions with real people.

Only you. Your tests, photos and reports are private to your account, and you can delete any test, or your whole account, at any time.

Images are optional. Add 1 product photo, screenshot, mockup or ad image with a 1,000-participant test, up to 3 with 10,000 and up to 5 with 100,000. The images go with every version you test. With 2 or more, every simulated person picks the one they respond to most, and your report shows the winning image, the votes for each one, which groups prefer which image and which one to use in each ad.

Yes. Open a test and press Duplicate. Everything is copied into a new test so you can change the price, the pitch or the audience and run it again.

Send us a message below with the date of the payment and we’ll sort it out.